Bitmax, the global digital supply chain & content management company, today celebrates 20 years of operation with a star-studded party at Two Bit Circus, LA’s virtual reality micro-amusement park along with clients, partners, employees, and celebrity supporters of the business from across the media and entertainment industries.

With offices in LA, London and New York, Bitmax works with the music, TV and film industries to ingest, manage, archive, package and deliver multi-media content to hundreds of OTT, VOD and Broadcast platforms all over the world.

Richard Martin, CEO of Bitmax, said: “The media industry is always moving and changing, and over the last twenty years we have been innovating and evolving with the industry to make sure our clients’ content is expertly managed and delivered to the right place at the right time. We pride ourselves in providing unparalleled customer service, and tonight was a celebration of all we have accomplished together. I look forward to growing and evolving the business even more over the next decades to come.”

Bitmax, the new media management and licensing company, has appointed Jim Riley as their Chief Revenue Office, responsible for the company’s strategy, products, sales, and marketing across the globe.

Jim is a well-known Media & Entertainment industry expert with over 25 years of digital media business development expertise. He joins Bitmax from digital rights leader Mediamorph, where he is credited with opening new territories and expanding the business products and customer verticals, especially in the area of content supply chain innovations.

Jim began his career at AMC Networks and was later tapped to join the launch team of E! Entertainment Television. At E!, Jim directed strategic sales, including DBS and new tech verticals. Riley joined TVN in 2000, where he is credited with establishing the first global VOD platform and crafting industry-wide deals initially with every MVPD In North America, leading premium content providers and TV networks. During his tenure, Riley orchestrated solutions for dynamic ad Insertion, Live-to-VOD quick turn for C3 content, SVOD service models, and enabled new business verticals in hospitality, airline, and OTT services. In 2009, TVN merged with Avail-Media and was later rebranded Vubiquity. Through a career of innovations, Riley was honored as the youngest 2014 inductee to the Cable Center’s “Cable TV Pioneers”.

Richard Martin, Bitmax co-founder and CEO, said, “Jim has an innate understanding of the global media industry and has a vision for how Bitmax can grow and flourish by further developing our solutions to help media companies monetize content on whatever platforms they choose.”