Bitmax Invests In Dolby Atmos Suite In London And LA FacilitiesThursday, 16 December 2021
Bitmax, the digital media management and licensing company, has invested $150,000 in Dolby Atmos Suites in its London and LA facilities. The Dolby Atmos Suites are fully accredited by Dolby to support client content preparation, compliance and quality assessment needs for Dolby Atmos and spatial audio, and have been used to deliver the first four tracks for Apple for client Absolute Label Services.
Scott Pawsey, Operations and Technology Director, Bitmax said: “We’ve recognized that lot happens to an Atmos asset from when it leaves the mixing suite to when it arrives at the content platform. We have the expertise to ensure that our client’s content arrives on the platform as good as it left the mixing suite, giving the home consumer the full experience intended by the director.”
Bitmax has invested in Dolby Atmos suites at the request of its music video and film clients due to the increased demand by consumers at home wanting to optimize their viewing experience on their home entertainment systems. Dolby Atmos is an advanced form of surround sound with height channels, giving the audience the impression of sound coming from above, and the ability for sound to move around in a 3D space. With the increased investment by consumers in sound bars and advanced home entertainment systems, Bitmax’s clients wanted to deliver content that utilized these technologies to the full.
Bridget Branagan-Freeman, Digital Production Manager, Absolute Label Services, said: “It was very easy process working with Bitmax for a mixed media album we were looking to release. Bitmax had no issues incorporating video, Dolby Atmos and lossless audio files.”